Magic Mouse
Yes, it's just a mouse. But look atvthat box it comes in, how great is that? Apple's attention to detail, not the least in packaging, is one of the reasons I went for a Mac in the first place. I bought a 3rd gen iPod which I thought was great and quickly followed it up with a 3G iBook. I'd never even used one, I just knew I'd like it. Now I'm on my 3rd Mac, an iPhone and a few iPods through the years. No regrets at all. No other company seems to make the things I want and certainly no one makes them as pretty as Apple do.